As demand for the new E-class and SUVs rose, Mercedes-Benz took the lead in the luxury-car sales segment, its sales rose up to 11% in June. As we know for years, BMW, Audi and Mercedes have always been competitors to each other, being three most well-known and trusted German automakers. For so many years the first sales spot between them has been taken by BMW, and only knowMercedes was able to outrun it. Sales of BMW brand vehicles rose 2 percent to 192,873 last month, while third-placed Audi saw sales rise 1 percent to 170,650. Through June, Mercedes sold 1.14 million cars, 14 percent more than a year earlier. BMW, which is has started to expand its SUV offering and renew an aging lineup of sedans, lagged behind with a 5.2 percent gain to 1.03 million vehicles.